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Just as science learned to decode DNA through reverse genetics, a little bit of reverse reading might help explain why NPR correspondent Daniel Charles set out to write the agrobiotech equivalent of fly-on-the-wall industry epics like World War 3.0, Liar's Poker, and Hit Men. Read the epilogue first--here's where he most eloquently explains the dueling American myths (of both scientific progress and the sanctity of the land as God-given gifts) that have fueled the recent battle of biotechnology against environmentalism and consumer advocacy over genetically modified crops. It's a necessarily stirring justification for a story that, however well told, may lack for a general audience some of the pathos or glamour of similar tussles within such fields as medicine or entertainment.

This is really the story of one company--American chemical giant Monsanto, which, some 20 years ago, pushed forward the technology of injecting different plants such as corn and soybeans with genes that would make them able to act as their own insecticides (insects would simply die upon eating them). From there, Monsanto went on to orchestrate a stunning takeover of much of the seed business, but its plans for what seemed like world agricultural domination were trounced when first European, then U.S. activists sparked a massive backlash against GMOs ("genetically modified organisms") pumped up with the company's patented genes--even absent substantive scientific evidence that genetically modified crops were any more harmful (or, for that matter, more modified) to people or the environment than those without designer genes.

Given the recent explosion of genetic research, it's fascinating to see the relatively primitive origins of this field in the early 1980s, and to discover the inner workings of world agribusiness, especially (as the farm-bred Charles rightly points out) in a society where most people have no idea where their food comes from, or what happens to it along the way. It's just that Charles's valiant attempt to make a bunch of nerdy, competitive scientists and soulless, profit-grubbing Monsanto execs interesting is mostly in vain. Still, you have to love the early '90s comedy of errors that was the grandiose launch and swift demise of the superengineered tomato--especially when an old-school tomato breeder tries to tell her boss, a biotech exec and agricultural illiterate, that nature's breeding process can't be accelerated to meet production goals. His curt response? "Think out of the box." (Or crate, as it were.) --Timothy Murphy